This branding was developed for a Ideal Interview Co., using the concept of pathways and key milestones to represent each stage of the candidate journey. The logo is built from geometric shapes that evoke directional paths and stepping stones - symbolizing progress, guidance, and opportunity. This visual language extends throughout the wider brand identity, creating a cohesive system that reinforces the company's role in helping people navigate the interview process with confidence. This also included the design of a responsive website and a suite of printed collateral, ensuring a consistent brand experience across both digital and physical assets.

Role: Brand Designer/Director