A bespoke logo and assets for a Fanduel + Smirnoff co-branded Pick’Em game that runs throughout key moments of the NFL season on Fanduel Fantasy. The design incorporates a flexible line change that can be updated to reflect Sunday Games, Playoffs, or Super Bowl, allowing the identity to evolve while maintaining a consistent visual system. The logo nods to cocktail glasses and football elements, seamlessly blending the two.

Role: Senior/Lead Designer
AD: Brett Lemberger