This 2025 digital WNBA campaign for Fanduel uses the geometry of the basketball court to create a visual language. By deconstructing familiar court markings into dynamic graphic shapes, the design system reflects the speed, movement, and precision of the game. These abstract forms become flexible building blocks across social and digital assets. This creates a modern, energetic identity that feels unmistakably basketball while celebrating the momentum of the WNBA.

Role: Senior/Lead Designer
AD: Jon Giebler