Fanduel x Super Bowl LX

Built around a flexible creative platform, the Fanduel x Super Bowl LX campaign delivers a cohesive brand experience across digital and out-of-home environments. Digital executions hit key offers; while OOH placements amplify visibility in top markets. This creates a connected campaign that scales nationally and successfully integrates Fanduel’s brand with the design of Super Bowl LX. Specifically, the split view in the creative represents a single moment amplified and the impact it has on the match.

Role: Senior/Lead Designer
AD: Jon Giebler